Time to say goodbye…

Well, not for long, hopefully! I’m doing a bit of re-branding and majorly shaking things up by moving over to www.josephineellen.com. It’s still a work in progress (but isn’t it always?); nevertheless, it would be ever so humbling if you will continue to support and follow me along there! Hopefully sometime in the near future I can merge these two sites together, but for now, find me at www.josephineellen.com.

Thank you all for your continued support and encouraging words. This journey’s not ending here; it’s merely taking a new path! See you on the other side 🙂


asos ruffles

And the bright, cheery colors continue on with this ruffled dress today! It’s so odd… I usually shy away from bright colors and ruffles, especially now that it’s officially fall, but something about this shade of baby blue made it simply irresistible (full outfit details at the very end of this post)! And if I needed any validation, this dress garnered quite the attention when I posted it onto Instagram!

TGIF, so I’m keeping it sweet and short today because I’m in the middle of giving this blog a complete face-lift. It’s going to be a few weeks before you’ll see any major changes, but I have some ideas in mind that I’m playing with and I’m hoping, hoping, HOPING it will all pan out the way I’m envisioning it in my head. In the meantime, feel free to send over some positive vibes while I work some magic and learn some new WordPress skills! Happy Friday!

Ruffle Dress 3Ruffle Dress 4Ruffle Dress 10

Dress: Asos
Sandals: Steve Madden (similar here; love this and this)
Hat: Banana Republic (similar)
Bag: Vero Moda (similar)
Sunglasses: special thanks to Polette Eyewear


Angela Roi vegan leather handbag

Oh happy colors!

The weather has been on the glum side here in New York City, so I’m glad to be able to look back at sunnier days via these cheery images that I shot with Angela Roi Handbags – a two months ago in August. It was a gorgeous day, albeit quite humid, if I recall correctly, and so I kept cool in a flowy maxi dress (I had purposely bought it in a Petites size so that it would look more like a midi than a maxi) as I dashed through Manhattan, checking errands off of my to-do list. I love that the mustard color of the Morning Crossbody brought out an extra intensity from the blue of the dress, and looking back, I think of all the outfits I wore this past summer, this color combination has got to be my favorite. Bright and cheerful, the colors helped me stay positive as I battled the oppressive humidity and the hectic NYC crowds, and even those relentless animal rights activists haranguing the weak on Broadway couldn’t bring me down, because I could inform them that not only is this Angela Roi crossbody bag crafted from vegan leather but it also directly supports ASPCA! Take that.

Wishing you all a fantastic week ahead of you! As always, thanks so much for reading!

Angela Roi vegan leather handbag 2Angela Roi vegan leather handbag 3 Angela Roi vegan leather handbag 4


Kissing summer goodbye is tough, but updating your go-to makeup look for fall is a breeze with MAC Cosmetics’ wide range of crème and matte lipsticks that will take you through to the holidays. This fall season, think beyond typical beige and bright red colors and go bold with deep purples, rich reds, and burnt browns. If you prefer a nude, try nudes with a hint of pink or peach. Stand out and wear your lips with confidence!

Mac Lipstick 1

Top 5 MAC Matte Lipsticks for fall

Fall is the perfect time to go dramatic. As temperatures cool down, colors warm up. Go for these colors in a matte finish.

  1. M∙A∙C Lipstick in Ruby Woo, $17
  2. M∙A∙C Lipstick in Velvet Teddy, $17
  3. M∙A∙C Lipstick / Viva Glam in Ariana II, $17 – Every cent is donated helping women, men and children living with and affected by HIV/AIDS.
  4. M∙A∙C Lipstick in Bowl Me Over, $17
  5. M∙A∙C Lipstick in Antique Velvet, $17

Mac Lipstick 2

Top 5 M.A.C Crème Lipsticks for fall

These top shades are gentle enough to be smudged onto lids and cheeks, but on your lips they’re a knock-out! Even the Crème D’Nude, a muted peach beige, will make your lips be the center of attention.

  1. M∙A∙C Cremesheen Lipstick in Dare You – $17
  2. M∙A∙C Cremesheen Lipstick in Crème in your Coffee – $17
  3. M∙A∙C Cremesheen Lipstick in Party Line – $17
  4. M∙A∙C Cremesheen Lipstick in Hang Up – $17
  5. M∙A∙C Cremesheen Lipstick in Crème D’Nude – $17

INTRODUCING: The M·A·C Cosmetics App
Download the app on iTunes: http://bit.ly/MACAppApple
Download the app on Google Play: http://bit.ly/MACSelectAndroid

For the makeup-obsessed! Download the new M∙A∙C Cosmetics app to sign up and access your M∙A∙C Select membership ID and status, view and redeem your benefits, review your purchase history and favourites, get exclusive offers and member updates, and more!

App features include:

∙       Access your M∙A∙C Select membership and track your status
∙       Receive members-only offers & exclusives, including early access to shop collections
∙       Redeem your benefits
∙       Be in the know with collection and collaboration launches
∙       Get personalized updates
∙       Easily access your M∙A∙C Select ID for scanning in-store
∙       Review your purchase history and favourites
∙       Locate your nearest store
∙       Access the convenient Back-to-M∙A∙C tracker
∙       Shop on the go

This post is brought to you by M∙A∙C


River Island Slip Dress

For the longest time, I was adamant on staying away from the lingerie/pajama-inspired trend. But when Fashion Week came along and I happened to see this River Island slip dress (similar here) in hunter green – my weakness! – I decided it was time to give it a chance. Even so, I still played it safe by layering my black Mural bomber jacket over it to downplay the lingerie look and the lace accents. Urban chic and not entirely too risque, it was perfect for stomping around SoHo streets and heading downtown to my favorite coffee-shop – Cafe Integral on Elizabeth St.

Just the other day, I chanced upon a quote on Tumblr: “Adult life is when your dark circles are bigger than your friends’ circle.” How true is that?! I’ve been juggling a full-time work schedule with nightly graduate courses at NYU and squeezing in some social life revelries on the weekends, not to mention doing my best to jump back onto this blogging train. Dark circles have overtaken my face, as you may notice from my sunglasses-free photos, but as draining as this new schedule is for me, I must also admit it’s incredibly fulfilling to be feeling so productive everyday (I know, I’m so corny). So before signing off, I’ll leave you with this: Do something everyday to remind the world why you’re here. Surround yourself with the dreamers and the doers. Put your phone down and look around – connect face to face, and draw something that can’t be found. You were put on this earth not to be fleet but to create a difference, so find your muse, and stagnate not.

Thanks so much for reading! Hope you enjoy the photos… now, if only you could all join me for a cup of coffee on this Monday!

River Island Slip Dress 2 Cafe Integral NYC River Island Slip Dress 6 River Island Slip Dress 5 River Island Slip Dress 4 River Island Slip Dress 3 coffee flatlay

Jacket: Mural
Dress: River Island (similar)
Booties: Zara (similar)
Bag: Mansur Gavriel